Project Info
Location: Dubai, UAE & Dammam, KSA
Completion: 2020 - Present
Bringing Premium Beauty Retail to the Region
One of Asia's leading beauty and wellness stores, Watsons launched its first three stores in the MENA region in UAE in 2020, with its first KSA branch now in planning, designed to compete through premium finishes and a high-end retail experience.
Project Overview
Watsons, one of Asia's leading beauty and wellness retailers, entered the MENA region with its first three stores in the UAE in 2020. The brand is currently planning to construct its first branch in KSA, in Dammam, extending its regional footprint.
Each store spans 130–250 sqft and is designed to compete with existing beauty retailers in the region, not just through great products, but through premium interior finishes that give every space a high-end look.
Competing Through Premium Design
Watsons aims to stand apart from similar beauty and wellness stores in the region — not only through its product range, but through the introduction of premium interior finishes that elevate the shopping experience.
Rolling out across Dubai, UAE and Dammam, KSA since 2020, each store carries the same high-end retail identity, positioning Watsons as a leading name in regional beauty retail.
Material & Finishes
Premium finishes were introduced throughout each store's interior, giving the brand a high-end look that sets it apart from existing beauty and wellness retailers in the region.
Regional Expansion
Following the success of its first three UAE stores launched in 2020, Watsons is now planning its first branch in Dammam, KSA, extending its premium retail concept across the MENA region.
