Project Info
Location: GCC Region
Completion: 2023-24
Shaping the Future of Retail
The Carrefour Design Guidelines establish a comprehensive framework for future store development across the GCC. The guidelines bring together spatial planning, materials and design elements to create a consistent and enhanced retail experience across different locations.
Project Overview
Developed over seven months in collaboration with Keane DXB and two fellow freelancers, the project focused on creating highly detailed design models for each Carrefour store format. The resulting framework provides a clear design direction for future stores while allowing each format to respond to its specific requirements.
A Consistent Retail Language
The guidelines define a unified approach to store design, establishing clear principles for spatial planning, material selection and key design elements. This ensures that the Carrefour identity remains consistent while creating a coherent experience across the GCC region.
Detailed Store Formats
Each store format was carefully modelled and documented to provide practical guidance for future applications. Detailed design considerations help translate the overall Carrefour vision into functional and visually consistent retail environments.
Materials & Spatial Planning
From the organisation of retail spaces to the selection of materials and finishes, every aspect was considered as part of a cohesive design system. The guidelines provide a structured foundation for creating efficient, engaging and consistent stores.
Building a Better Retail Experience
By bringing together detailed planning, material strategies and carefully defined design elements, the guidelines create a strong foundation for Carrefour’s future store designs. The framework supports consistency across locations while helping deliver a more refined and engaging experience for customers.
